6th October 2011 New Look celebrated its fifth successful year in the Middle East and North Africa with an exclusive VIP party, hosted by the very glamorous Kelly Brook.

Miss Brook has famously collaborated with New Look on the brand’s swimwear range since 2006, and this season will become the face of the party wear collection – which she was modelling on the night.

Taking place at the Mina Seyahi Hall at Dubai International Marine Club, New Look’s fifth anniversary event was attended by some 500 of Dubai’s uber stylish socialites and the region’s most influential retail professionals. The evening was the culmination of a month of celebrations, which saw the high-street fashion favourite thanking customers across the MENA region for their five years of support.

Kelly said, “Thank you to New Look for such a fantastic evening. I have been involved creatively with the brand for a number of years and have loved being involved in the celebration of such an important milestone for New Look in the region.”

New Look launched in Deira City Centre in 2006 and now has 39 stores across the MENA region, having firmly established itself as one of the most popular brands among even the most discerning fashionistas.

Party goers where treated to a dress-up photo booth, free-flowing drinks, designer nibbles, and an art exhibit-in-process as an artist drew the evening on a large canvas as the night unfolded. There was also a dance show to remember and goodie bags with 50 per cent discount vouchers for New Look and New Look accessories. That's one special party Dubai will be remembering for a long time to come. By Sarah Hedley Hymers from Ahlan